
The Porch Patch is a boutique seasonal décor company based in Nashville, delivering custom pumpkin displays and festive charm straight to clients’ front doors. Created for busy, style-conscious homeowners, the brand offers a full-service experience that blends creativity, professionalism, and holiday magic.
The visual identity reflects that same balance — elevated yet approachable, polished yet full of seasonal charm. The custom wordmark combines modern elegance with a nod to vintage Nashville style, while the hand-drawn pumpkin icon adds movement and clarity, visually anchoring the brand’s purpose. A warm, bold color palette and intentional typography complete the look, creating a cohesive brand that feels joyful, trustworthy, and tailored.
The website was designed to match — clear, inviting, and conversion-ready. Messaging speaks directly to the target audience, striking the perfect tone between polished and personable. As a fully functional e-commerce site, it offers a seamless shopping and checkout experience, making it easy for customers to browse packages, book services, and celebrate in style — no hassle required.
The Project Scope
Mission, Vision, Core Values
Unique Value Proposition
Single-minded message
Tagline
Primary Logo
Alternate Logos
Illustrations
Color Palette
Typography System
Brand Guide
5-page Squarespace E-commerce Website
DESIGNER: Abby Grace Meads
CLIENT: The Porch Patch
The Motley Mom Life
Abby O Photo
"I have worked with so many firms over the past 30 years and she was by far the best."
“My favorite part of working with Abby Grace was her attention to detail. There is an art to websites and marketing, and I would recommend her to a friend for her expertise and quality of work.”
Clayton C. | R1:16 Ministries
You only get one shot at a first impression.
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