This counseling practice is built on a passion for guiding individuals toward practical freedom from internal conflict—a renewal of mind, heart, and life. With a deep belief in Christ’s transformative work and a commitment to helping clients uncover what truly matters to them, we created a brand designed to welcome growth, healing, and lasting change.
The brand reflects this mission through a warm yet grounded design. Inspired by the owner’s story and the words that shaped Kallie’s journey, the goldenrod flower became the perfect emblem, symbolizing encouragement and growth. From this inspiration, a custom goldenrod icon was created, paired with fonts a color palette that balances professionalism with warmth—capturing the wisdom, care, and approachability that define this practice.
The Project Scope
Mission, Vision, Core Values
Unique Value Proposition
Single-minded message
Tagline
Primary Logo
Secondary Logo
Illustrations
Color Palette
Typography System
Brand Guide
Top Knot Balloons
Counseling with Maury Jo
"I have worked with so many firms over the past 30 years and she was by far the best."
“My favorite part of working with Abby Grace was her attention to detail. There is an art to websites and marketing, and I would recommend her to a friend for her expertise and quality of work.”
Clayton C. | R1:16 Ministries
You only get one shot at a first impression.
Ready to reach the right people and expand your impact? Let’s talk.