How to build a client-booking brand & website in a simple, 4-part process

Download the exact 4-part checklist I use to help service-based businesses build high-converting brands and websites — no guesswork required.

  • No more struggling with DIY branding — get the exact steps to build a professional, client-attracting brand without the overwhelm.

  • The step-by-step process to design a website that works — from layout to launch, know exactly what to do and in what order.

  • Includes access to bonus copywriting prompts — so your site not only looks good, but converts on autopilot.

⏳ Limited-time free offer! Grab it now before it’s moved to our paid vault.

I don’t do spam— Just helpful branding thoughts, tips, and tricks. View full privacy policy here if you’d like.

Cut through the noise and know exactly what it takes to build a brand and website that helps you get real results. That’s what this checklist delivers: the clarity and confidence to build a brand and website that works as hard as you do.

Ready to stop guessing and start growing? Let’s go.

No More Spinning Your Wheels—Here’s What It Takes to Stand Out Online

Do you feel like your website is invisible or off the mark?

You’re not alone. Many go-getter service providers like you still feel… 

  • Doubtful that their brand accurately showcases the expert that they are 

  • Unsure that their message hits home for the people they’re trying to reach

  • And uncertain that their website is actually working *for* them

That’s why I created this checklist: a no-nonsense roadmap to cut through the overwhelm and get you clear, focused, and on track for a brand and website that actually delivers.

Ready to follow a brand/website plan that works?

Finally—A Brand & Website Blueprint That Works as Hard as You Do

Your website isn’t just a digital placeholder—it’s your 24/7 salesperson, your brand’s first impression, and your strongest tool to attract and convert your dream clients.

Without a website that works, you’re missing out on opportunities, credibility, and growth. A killer website doesn’t just look good—it works hard to make your business shine and get results. If you want to be seen, trusted, and booked, your website matters—let’s get it on the right track. 


The Checklist Details

  • This checklist will help you understand what it takes to accomplish what you’re after in a brand/website that works. It includes a list of how to… 

    • Build a Brand Strategy (Business foundations, audience, offers, UVP, + more) 

    • Create a Visual Identity (Logos, color palette, imagery, typography, + more) 

    • Website Copywriting (How to write the right words – I also offer a full copywriting guide!) 

    • Build a Website

  • No more guessing, no more confusion—just a step-by-step guide to get you noticed, booked, and growing. Don’t wait—your dream clients are out there. Grab the checklist and start building the brand that works for you today!


  • This checklist is the exact framework I use with my clients. After years of research and testing, this is the formula that helps my clients take their businesses to the next level.

Download your free checklist

Get clear on your brand and website so that they can be the sales machines you need to expand your impact

Hey, I’m Abby Grace — yes, two names, my mama raised me southern.

I am mom to 5 wild little ones 6 and under, a habitual night owl, and the creative mind behind Extra Mile Design Studio.

I started this studio in 2019 as a mom-by-day, designer-by-night experiment. Quickly, I realized that stand-out design isn’t about just making things look pretty — it’s about turning my clients’ passions into my own passions so that I can create brands that truly connect to their perfect audience and make a real impact in their lives. 

Now, I blend smart strategy with artistic design to help my clients serve the world and stand out with confidence. I’m all about turning their vision into brands and websites that invite their dream clients to pull up a chair and stay awhile.